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Balie
The Balie site: a compact Astro site that explains what the help desk does, with the API documentation and legal documents alongside.
Balie
AI-assisted customer support, 2026
Balie brings the customer support of several companies into one environment and uses AI to draft replies in the customer's language and the company's tone. A staff member reviews and sends.
- Role
- Design and build
- Stack
- Serverless webapp, AI-conceptantwoorden
- Status
- Live
- Type
- Product
The problem
Several companies mean several inboxes, languages and tones. Answering support emails and messages took a lot of time.
Approach
Mail and WhatsApp arrive as tickets. For each ticket Balie drafts a reply in the customer's language and the tone of the company concerned.
A staff member reads every draft and sends it. Replies leave from the company's own address and domain, so the customer sees a single sender.
Result
Balie handles the customer support of all our brands and the customer mail of our client work. We connect other companies by hand, on request.
Worth noting
-
Human in control
Nothing goes out without review.
-
Several companies
One environment, separate tones and addresses.
-
Mail and WhatsApp
Both channels in one ticket flow.
More for Balie
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