Client project, pricing engine and configurators, 2025
For sign maker EuropaSign we brought all pricing logic into one manageable system. The price is calculated live in the order form, and the site has been rebuilt around the new pricing engine.
Prices lived in clunky, error-prone formulas inside the order forms themselves. Every price change meant editing formulas in several places.
First we developed a WordPress plugin that takes all price calculations out of the forms and brings them into one admin panel. From then on the form is only the interface.
We then rebuilt the site in Astro, with the pricing engine and configurators integrated and the content in klappe-cms.
europasign.nl runs on the new setup. The team also works with Vonk and an integration with the CRM.
No more formulas in the form.
The price changes with the choices.
Site and pricing engine run serverless.
AIClient project, AI assistant for internal operations
For EuropaSign we developed Vonk, an internal AI assistant that makes customer and project data available on request. Vonk only applies changes to the CRM or the website after a staff member confirms them.
AutomationClient project, custom software
For EuropaSign we developed Nest, a custom nesting tool that has replaced manual nesting. Parts from customer PDF files are laid out on plates automatically, so little material is wasted.
WebsiteClient project, website and CMS
For sign maker EuropaSign we rebuilt the website in Astro, with copy and prices in klappe-cms and the product configurators integrated directly into the site.
Describe briefly what is done by hand today. You get an honest answer, even if the answer is that it does not pay off.