Large travel agency

Client project, AI travel advisor, 2026

For a large travel agency we developed an AI travel advisor that runs as an embed on the existing site. The advisor holds the conversation with the visitor, puts a trip together and leads on to the booking page.

Discuss a similar problem
Role
Design and build
Stack
Serverless, vector search, OpenAI
Status
Demo delivered
Type
Client project
Travel adviser Where would you like to go? 10 days in Italy in May, with two children These two fit well: Tuscany, farm stay 10 days, from € 1,890 Lake Garda, with a pool 9 days, from € 1,240 View and book
Schematic with sample data

The problem

The agency runs on a white-label platform without CMS access. Any addition therefore had to be an embed on the front end.

Visitors had to find their own way through a large offer of destinations and hotels.

Approach

We designed a chat widget with a personality of its own, added with a single script line. Answers are based on the agency's destinations and hotels and link to existing pages and referral links.

The agency adjusts tone and content from a management dashboard. Data and settings are separated per site, so one installation can serve several sites.

Result

The widget and dashboard are built and delivered as a demo. Live prices and direct booking links are planned as the next phases.

Worth noting

How it talks to visitors

TravelBotAI travel advisor, replies within seconds
Hi! 👋 I'm your personal travel advisor. What kind of holiday are you after?
Sun and beach with the kids, autumn break
Nice! How old are the kids? Then I'll factor in what there is for them to do.
6 and 9 years old
Great. Do you want to be able to swim at the hotel, and ideally close to the beach?
Yes, a pool with a slide and the beach within walking distance
Then October on the Canary Islands is perfect: warm, a short flight and very family-friendly. These two fit exactly 👇
Playa Family Resort ★★★★ from € 649 pp Costa Beach Hotel ★★★★ from € 712 pp Sun and beach, Canary Islands
Actually we'd rather drive, max 12 hours
Ah, by car! That rules out the islands. Do you prefer France or Italy?
Italy sounds good
Great! Italy's Adriatic coast is ideal then: easy by car, wide sandy beaches and plenty for the kids 👇
Lido Family Village ★★★★ from € 540 pp Adriatica Beach Resort ★★★★ from € 585 pp Road trips, Adriatic coast
The Lido Family Village looks great
Good choice! Shall I go ahead and reserve rental bikes too? Then you can head straight out.

Sample conversation. The real client name stays private.

Facing something similar?

Describe briefly what is done by hand today. You get an honest answer, even if the answer is that it does not pay off.

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